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Barathy Esther Sagayanathan
CEO/Digital Marketing Expert
Phone:
+33 767688763
Email:
Address:
94200 Ivry sur-Seine
Paris, France
Date of Birth:
October 17
A Bit About Me
I am an entrepreneur, lecturer, and digital strategist driven by creativity, discipline, and continuous growth. My journey began in the arts and evolved into business leadership, allowing me to combine creative thinking with strategic execution.
Today, as the CEO of Octopus ERA and a professor in international business schools, I focus on building innovative digital solutions while mentoring the next generation of leaders. My path has taught me that resilience, skill refinement, and vision are the true foundations of long-term success — and I bring that philosophy into every project, classroom, and collaboration.
My Journey
🎨 1988 – 2005
🎓 2005 – 2008
💼 2008 – 2019
🇫🇷 2019 - 2020
🚀 2020 – Present
💡 Philosophy
From Crayons to Confidence
Where it all began — with colors, competitions, and curiosity.
A small kid who loved drawing and painting… and accidentally started collecting awards along the way. From art competitions to academics, cultural activities, and sports — I quietly built discipline, focus, and resilience.
Not everyone saw the long-term strategy behind those paintbrushes — but my parents and teachers did. They supported the passion before the world understood its value.
From “Future Doctor” to Creative Strategist
The original plan? Medicine.
The universe’s plan? Visual Communication.
At Patrician College, I discovered that creativity was not just talent — it was a strategic advantage. Design, structured thinking, storytelling, and communication became my toolkit.
This was the phase where creativity met direction.
From IT Professional to Silent Achiever
Corporate India chapter.
Worked with organizations like CSS, Cognizant, Sutherland, and Verizon — growing as an IT professional, earning team awards, top rankings, and leadership recognition.
Some mentors pushed me to the next level.
Some preferred I stayed “exactly where I was.”
Either way — growth continued. Skills expanded. Resilience strengthened.
From Comfort Zone to Global Vision
Moved to France to pursue an MBA in Digital Marketing.
This phase merged creativity with business strategy — digital transformation, AI, automation, customer behavior, and systems thinking.
This wasn’t just a degree.
It was reinvention.
From Strategy to Structure
CEO & Head of Operations at Octopus ERA.
From paintbrushes to performance marketing.
From design to AI-driven systems.
From student to professor.
Today, I build digital ecosystems and teach Bachelor’s and MBA, M.Sc students in International Business Schools — bridging real-world execution with academic learning.
From Being Underestimated to Being Unstoppable
Talent becomes powerful when refined with discipline.
Being underestimated builds resilience.
Creative skills become business advantages.
And early passions often become future leadership strengths.
At Octopus ERA — creativity meets strategy, innovation meets structure, and vision becomes measurable impact.
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